Since Dallas Alumni is the oldest and most prestigious chapter in North Texas and one of the leading chapters in the Southwestern Province and throughout the fraternity, the chapter wanted to distinguish itself from other chapters while remaining connected to the rest of Kappa Alpha Psi. The effort to "Re- Brand" the chapter was initiated during the Eric Walker administration and this effort was demonstrated most notably in the form of a new chapter logo. The logo was designed to give the chapter a visible symbol of its connection to Kappa, the pride in its history and the representation of its city.
After several meetings during which the chapter narrowed down the choices from over 20 designs to a final top 6, the chapter voted on February 2, 2006. At the following meeting on February 16th the results were reported and the new Dallas Alumni Chapter Logo was unveiled. It quickly became a recognizable emblem within the fraternity and helped to re-establish a unique identity for Dallas Alumni while inspiring several other chapters to create their own logos. Brothers from other chapters including the 31st Grand Polemarch, Dwayne Murray have been seen wearing the Dallas Alumni logo proudly.
Brother Byron Lattimore, who was serving as Keeper of Records at the time came up with the design and felt it was important that the design be simple, yet detailed enough to say Kappa Alpha Psi and Dallas at the same time and be instantly recognizable. The logo can now be seen on the chapter's letterhead, marketing materials, website, newsletter, customized paraphernalia and in the form of a lapel pin. A brief description is below…
The logo is composed of 3 elements…the Background, the Lettering and the Symbol
Background – As the city of Dallas serves as the backdrop for the chapter's activities, a large crimson, capital letter D is used as the background for the logo. The oversized letter also represents one of the city's nicknames "Big D"
Lettering - Reading from left to right and embossed in cream lettering within the "Big D" are the letters K A Y. The placement shows that the fraternity comes first, then the chapter. The word Dallas is placed on top and Alumni on bottom showing that the chapter has a high standard of excellence and also fully supports the fundamental purpose of the fraternity. Est. 1935 (which is short for Established in 1935) recognizes the chapter's proud history and chartering year as one of the oldest chapters in the fraternity. The italicized cursive font is symbolic of the class and style the chapter maintains
Symbol – The symbol is the Kappa Alpha Psi Fraternity, Coat of Arms. It is placed front and center and slightly overlaps the lettering and background. This shows that the chapter's logo is connected to the fraternity's logo and in no way is meant to overshadow or replace it.
Web Design By: www.Buildingkreations.com